schema; Aquafresh plus Crest with Whitening Expressions (Trina)
CD Rom; scanned image and toothpaste; digital poster on archival paper
10 x 8 ft
Kelley Walker ‘s schema... recodes the interpretation of media. Using the front cover of King magazine, a publication vocal in its support of curvaceous women (rather than the mainstream too-thin ideal) as a proactive statement, Walker bathes hip-hop diva Trina in a variety of dental products (promising extra whitening effects). Using wry humour, Walker examines the underlying politics of ethnic and sexual representation as marketing strategies. Printing his digitised photos onto traditional canvases, Kelley Walker frames the disposable transience of advertising in the realm of high art; the immediacy of his images gains momentum as objects of critical contemplation, and lasting icons of social representation.