31 July - 1 September

RED NEVER FOLLOWS is a unique exhibition celebrating twenty years of the HUGO brand which will debut this summer. 20 years of HUGO also means 20 years of creativity, 20 years of innovation and 20 years of not following convention and mainstream opinion. To mark the occasion, HUGO has created its RED NEVER FOLLOWS project, during which it will be collaborating with 20 urban creatives from around the world, all of whom share the independent HUGO mindset. HUGO is giving a stage to true innovators and their adventurous and often unpredictable paths to creativity.

Selected contributors from around the globe will be represented in a one-off show that crystallizes the essence of HUGO and includes works from Japan, the United Kingdom, Germany and the United States, to name but a few. A digital campaign presenting the creatives part of the Gallery's pop-up exhibition and 20 iconic HUGO pieces can be found at

The Saatchi Gallery exhibition will feature some works created exclusively for RED NEVER FOLLOWS plus existing artworks that are nevertheless representative of the HUGO mindset. The pieces will vary greatly in their composition, ranging from video installations and pneumatic environments through to interactive light projections, sound design and ornate murals.



Please note that entry to the Saatchi Gallery requires a ticket until 3rd May 2020.

Please click here to select your date and view the opening hours of TUTANKHAMUN: Treasures of the Golden Pharaoh exhibition at the Saatchi Gallery.

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A to Z list of artists in Saatchi Gallery exhibitions:

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In for the Money by BARRY REIGATE
In for the Money by BARRY REIGATE

In for the Money by BARRY REIGATEUntitled ( from 'Luriki' 1971-85) by BORIS MIKHAILOVScarfolk Magnet Set by Richard LittlerDali (s)Trippy print by ZABOUSmash the patriarchy by Carrie Reichardt