31 July - 1 September

RED NEVER FOLLOWS is a unique exhibition celebrating twenty years of the HUGO brand which will debut this summer. 20 years of HUGO also means 20 years of creativity, 20 years of innovation and 20 years of not following convention and mainstream opinion. To mark the occasion, HUGO has created its RED NEVER FOLLOWS project, during which it will be collaborating with 20 urban creatives from around the world, all of whom share the independent HUGO mindset. HUGO is giving a stage to true innovators and their adventurous and often unpredictable paths to creativity.

Selected contributors from around the globe will be represented in a one-off show that crystallizes the essence of HUGO and includes works from Japan, the United Kingdom, Germany and the United States, to name but a few. A digital campaign presenting the creatives part of the Gallery's pop-up exhibition and 20 iconic HUGO pieces can be found at

The Saatchi Gallery exhibition will feature some works created exclusively for RED NEVER FOLLOWS plus existing artworks that are nevertheless representative of the HUGO mindset. The pieces will vary greatly in their composition, ranging from video installations and pneumatic environments through to interactive light projections, sound design and ornate murals.



From 21st to 25th October, the Gallery will be open for Startnet Art Fair and Korean Eye exhibitions from 11am to 5pm. Please book your tickets here.

Gallery will be closed for installation on 26th-27th and 28th of October.

Saatchi Gallery Map Duke of York's HQ
King's Road
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The Saatchi Gallery Bar & Brasserie
30 Years of Exhibitions: Click to View


A to Z list of artists in Saatchi Gallery exhibitions:

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Cream and Grey Saatchi Gallery Bag
Cream and Grey Saatchi Gallery Bag

Cream and Grey Saatchi Gallery BagOut of Focus: Photography (Large Format)Daily Paint (No. 39) by Helen BurCamo (Red) by James Lavelle & Ben DruryMeeting Infinity Head On by Maria Rivans