Johannes Wohnseifer uses the language of consumerism as a means to sign-post personal identification within a contemporary zeitgeist. His slick designs suggest corporate culture, national identity and art history, re-mastering their aesthetic properties as coded conspiracy theories. In Behind the Stripes, Wohnseifer’s image makes ironic reference to conceptual painting. Appropriating the colours of Olt Aicher’s design scheme for the 1972 Munich Olympics, Wohnseifer infuses his logo with implied menace. Through the impersonality of media-style messaging, Wohnseifer draws autobiographical significance, citing the interrupted broadcast of the games as his earliest television memory.

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