Matthew Brannon’s work investigates media imagery as a cultural interface, exploring the gap between expectation and inadequacy. Using topical problems such as substance abuse, body image, and class divide as metaphors for social and psychological fractioning, Brannon pits visual ‘ideals’ versus internalised corruption to create conceptual instances of breakdown. In Hair of the Dog, Brannon’s clip art-style motif reduces the idea of individuality to an infinitely replicable generic. Coupled with a cynical script typeset in ornamental font his blossoms become emblematic of disease, addiction, and futility.