Extending beyond Pop’s elevation of marketing logos to art, McGinness pushes his work into the realm of the commodity. His output spans from traditional paintings to video, installations and a range of consumer products, fusing high and low culture through the language of advertising. In MKULTRA – titled after the 1950s CIA mind control project – McGinness presents a trippy amalgamation of symbols and patterns on a circular panel. Set on a red background, McGinness’s entwined logos concentrate sensations of uneasy exotica in their Eastern influenced aesthetic. Using graphic design as subterfuge, McGinness explores the intrinsic cultural narratives contained within generic form.

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