Taking pop to its most advanced extreme, Eric and Heather ChanSchatz’s PTG.96 M-P becomes reflective of a contemporary state of hyper-capitalism. Its more-catchy-than-advertising colours and fashion kitsch patterns describe a paradigm of luxuriant indulgence and instant gratification. Adopting the processes of mass media – from social networking to creative consultancy and mechanised production – ChanSchatz’s painting becomes a pure form of social art, streamlining the values of consumer luxury, cultural wealth, and ersatz individualism.