In Window, Smoke, Square, Reid constructs an image to reiterate the viewer’s processes of perception. The piece shows a detail of a generic magazine picture which Reid re-photographed (the glare in the bottom right corner is a result of her camera’s flash) and then over-layed with a decorative sticker and text. Labelling every element of the photo, Reid compounds the act of looking to a state of hyper-consciousness. “It’s about the amount of information you have in an image,” explains Reid, “how you make sense of an image if everything is active in telling you what it is. The work is proactive, or interfering, with a transparent viewing process: the degrees of substantiality or surreality of the thing in the image in relation to just seeing the image as purely icon. The square is a square but also something else, the room is negative space but is positive in comparison to the text, and the girl is reduced to the level of the other objects in the image.”

Save Your Cart
Share Your Cart
    Your Cart
    Your cart is emptyReturn to Shop

    Search the Saatchi Gallery website

    Thank you for your enquiry!

    Your message was sent and one of our Admin team will respond as soon as possible.

    If you have an urgent question, please call our front desk on 020 7811 3070.

    For more information on how we store and use your data please view our privacy policy here. You can unsubscribe from our newsletters at any time by clicking on the links below the emails we send you.

    Essential Information Before Your Visit:
    Click Plan Your Visit for full information on upcoming closures.

    Register for email updates
    Be the first to hear about the latest Saatchi Gallery exhibitions, events, offers and news