PEUGEOT, in collaboration with Saatchi Gallery, is pleased to announce the ten finalists shortlisted for the inaugural Artist of the Future Prize 2025 – a new award celebrating innovation in digital art across the UK and Europe.
Selected from over 1,000 entries, the finalists will present their work in an exhibition at Saatchi Gallery from 25 October. The overall winner will be revealed on Friday 21 November 2025, receiving the title of Artist of the Future 2025 and a prize valued at £10,000 – comprising £5,000 in cash and a £5,000 media package designed to elevate their artistic profile.
With Innovation as its central theme, the Artist of the Future Prize 2025 spotlights artists who push the boundaries of creativity, harness technology in new ways, and invite audiences to view digital art through fresh perspectives.
For PEUGEOT, innovation defines its commitment to pioneering electric mobility and visionary design. For Saatchi Gallery, it embodies the mission to support artists who challenge convention and expand how we think about art and society.
The shortlisted artists are:
- Edd Carr
- Filip Haglund
- Sally Smoker
- Lenar Singatullov
- Patchworks Collective – Charlotte Foster, Rehan Moazzam Khan, Yujia Cai, Karstin Naes & Matthew Chan
- AMIANGELIKA
- James David Freeman
- Isolda Milenkovic
- DYSPLA
- Lucy Ellis
The works were selected by a distinguished judging panel spanning the worlds of art, culture and design: Matthias Hossann, Design Director, PEUGEOT; Dominic Harris, British Artist; Darren Styles OBE, Publisher of Attitude Magazine and Rolling Stone UK; Paul Foster, Director, Saatchi Gallery; Katherine Benson, Exhibition Programming Manager, Saatchi Gallery.
Katherine Benson, Exhibition Programming Manager at Saatchi Gallery comments: “The finalists’ work highlights not just technical skill, but also extraordinary depth of imagination, offering exciting glimpses into the evolving language of digital creativity.”
Matthias Hossann, Design Director at PEUGEOT adds: “We saw many exciting and innovative entries, but the finalists’ work is a culmination of the very best, cutting-edge digital art. By incorporating new technologies and techniques, the finalists have pushed the boundaries of digital art and PEUGEOT is proud to support and promote the next generation of emerging talent.”
The Artist of the Future Prize 2025 exhibition is open from 25 November 2025 – 11 January 2026 and is free to enter for all visitors. Coinciding with the Gallery’s 40th anniversary celebrations, it also highlights PEUGEOT’s role as Principal Patron.
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ABOUT PEUGEOT
PEUGEOT offers the widest EV lineup of any European mainstream brand, covering all needs from urban cars to commercial vehicles. The French charisma, the driving sensations and the Designed to last constitute the brand values of PEUGEOT. Established in over 140 countries, PEUGEOT sold almost 1.1 million vehicles worldwide in 2024. Already the leader in electric B-segment and LCV vehicles in Europe, PEUGEOT is now offering a complete lineup of 12 models, of which nine are Passenger cars and three LCVs. PEUGEOT offers 8-year/100,000-mile PEUGEOT CARE coverage on the battery and the vehicle of all its core electric passenger cars for complete peace of mind. PEUGEOT products incorporate the latest technology, showcased by the Panoramic i-Cockpit and ChatGPT® on board across the entire range. PEUGEOT is also committed to educating younger generations by supporting initiatives, such as Born Free and Under The Pole, to bring them closer to nature. Furthermore, PEUGEOT’s passion for performance and innovation is showcased through the PEUGEOT 9X8 Hypercar, which competes in the World Endurance Championship (WEC), including the 24 Hours of Le Mans.